Company History



The History of MAP Estate Planning

1952-1976:  At age 31, Tom Ziniti obtained his securities license through First Investors Corporation, a mutual fund management company that primarily sold monthly investment plans.  Tom slowly built his sole proprietorship by his personal service, honest reputation and long hours.  In the early 1970 recession years, Tom and two experienced Registered Representatives, Hy Dolber and John Murphy, started selling the few available bond funds.  This then bold idea slowly caught on and saved First Investors from going out of business.  In 1974, Tom was made Assistant Vice President of First Investors.

1977:  At 28 years old, Steve passed his Securities and Life and Health Insurance licensing exams with First Investors Corporation as his company sponsor.  His experience at fact finding, interviewing and problem solving in previous jobs as an Insurance Investigator and Unemployment Insurance Hearing Representative proved very helpful in what was the evolving financial planning industry. Steve obtained limited sales experience as a trainee for a large retail furrier that brought out the salesman in him, but convinced him that it would be more satisfying to motivate people to do something for their higher good rather than the purchase of a fur coat.  Steve stayed in the business with his father at a small branch office of First Investors Corporation for almost eight years.  By 1982, it had evolved into a rebel stronghold, supervised by the experienced, tough-minded Branch Manager, John Murphy, his son, Dennis Murphy, Steve and his father, Lon Dolber, son of Hy Dolber, and Steve's lifelong crony, Gary Grappone. The branch office introduced Steve to key contacts and provided dormant house accounts for servicing. Tom gave Steve invaluable assistance in presentation, evaluation and analysis techniques, product knowledge and people skills.  But most importantly, Steve's father, mother and his first wife, Phyllis, gave Steve the essential moral support along the road to become an independent financial planner.

1982:  Steve and Tom obtained  the then unknown designation of Certified Financial Planner®, and Steve became a Registered Investment Advisor with the Securities and Exchange Commission.  Within the next three years, all three of Steve's sons were born healthy and happy.  Michael was born in 1982, Anthony in 1984, and Paul in 1985.  Our company name was coined using the first letters of Steve's three sons.  Steve's favorite color is blue, and when you faithfully follow our MAP, you will find your way home.

1985:  Steve decided it was in the best interest of his clients and himself that he have the full support of an independent broker dealer, and chose Nathan & Lewis Securities, Inc. because of their excellent reputation. At that time, changing broker dealers was an onerous task and a risky endeavor.  Steve was very happy when 98% of his clients reciprocated his loyalty by moving their accounts with him to his new Nathan & Lewis branch office in Franklin Square, New York.

1989:  Tom made the momentous decision and left First  Investors after 38 years, and joined Nathan & Lewis Securities as an independent Branch Manager in Huntington, New York.  Steve provided administrative and moral support, and 100% of Tom's loyal clientele moved with him. Tom and Steve attended conferences together, developed a joint client newsletter, and increased their exchange of ideas.

1991-1995:  Ann Marie Catron started working for Steve in his Franklin Square, New York branch office as a part-time Administrative Assistant. Years before, she worked as a secretary in the investment division of a Wall Street bank.  In January, 1992, Harold Catron, Ann's first husband, died suddenly at age 42, leaving Ann, their 13-year old daughter Dawn, and 10-year old son, Andrew. Ann gradually expanded her hours, became more experienced and increased her knowledge of the industry.  In 1995, she passed her Securities and Life and Health Insurance examinations.  Tom's Huntington office had become an official MAP Estate Planning branch office, where Tom's wife, Antoinette, continued to assist him.  Antoinette had obtained her securities and insurance licenses years before, but directed more of her energy to the administration of Tom's branch office.

1996:    Ann and Steve moved the Franklin Square office to Garden City South, New York to accommodate our expanding business.  Eileen Callahan, a high school student, was hired part-time to help with clerical work, and eventually became a knowledgeable, conscientious Administrative Assistant.

1998:    The Garden City South branch office moved to 100 Harrison Avenue in Franklin Square, New York. Ann began to exclusively work with some clients in addition to her office management duties.

1999-2000:    Amanda Lee started as our clerical worker while in high school. Amanda and Eileen became trusted, reliable, conscientious assistants who became more knowledgeable in our industry. Steve got the Certified Senior Advisor designation.

2001:  Tom officially retired from daily participation in the business.  He remained our trusted, experienced consultant, and regularly inquired about his loyal clients, who continued to work with Steve and Ann.  Tom had sporadic contact with some clients, and kept his licenses active in New York and Nevada.  On July 7th, Ann and Steve were married. In December, our Administrative Assistant, Eileen Callahan, moved to Maryland to pursue another career.

2002:  By mid-year, we took advantage of an opportunity and joined American Portfolios Financial Services, Inc.  APFS was a 1-year old, rapidly growing, Long Island based broker dealer, servicing independent financial planners nationwide, with Steve's friend Lon Dolber, as the CEO.  Ann became the Branch Manager when she passed the FINRA Principal's exam.

2007:    Amanda attained her master's degree in psychology and left our employ. Antoinette Hackimer, with a degree in accounting, joined us as a part-time Administrative Assistant.

2008-2009:  Anthony, Steve's son, passed his Securities exam and began his financial planning career at Oppenheimer Funds as a Product Specialist servicing New York Registered Representatives.  On May 3, 2008, Tom Ziniti ended his pilgrimage on earth, and died peacefully at the age of 86.  We all miss his company and the pleasure of loving him.  Anthony earned his MBA in Personal Financial Planning from Molloy College in May, 2009. Anthony and Steve earn the Chartered Retirement Planning Counselor® designation in 2009.

2010:   Anthony was promoted to Regional Sales Representative at Oppenheimer servicing the Long Island, New York area.

2012:   Anthony earned the Certified Financial Planner®  designation in January. He began his employment at Realty Capital Securities as Regional Vice President, servicing Registered Representatives in the New York Metropolitan area. Rosanne Chronister joined us as our part-time Administrative Assistant, and Antoinette Hackimer left our employ. 

2015-2016:    Rosanne Chronister left our company, and Denise Cavaliere and Nancy Holloway joined us as our part-time Administrative Assistants.   Anthony began his  employment at Cantor Fitzgerald as Senior Vice President, servicing Registered Representatives in the New York Metropolitan Area and other Northeastern states. Denise Cavaliere left for a full time employment opportunity.

2018:    Anthony joined MAP Estate Planning as a partner and Registered Representative at our location.  Leah Ziniti, his wife, became our special projects manager, and Nancy Holloway expanded her days and hours.


We thank all our dedicated employees who have regularly serviced our clients. In years to come, we intend to continue the financial planning service of our company through hand-picked, qualified personnel. We are especially grateful to those innumerable individuals who have given us ideas, knowledge, and back office support, but most importantly, an example to follow.  Our business would cease to exist if it weren't for our  loyal clients who have been with us through thick and thin.